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handmade without the hassle
Little Spoon delivers the tastiest, healthiest baby food right to your door. Trust me, I've eaten it. It's such high quality food, it doesn't compete with Gerber. It competes with health conscious parents who spend hours DIYing their baby food.
LS knows how hard making healthy baby food can be, so we reminded these try-hard parents of the struggles --and why they should let us make the food instead.
CW: Me AD: Abigail Hogue
District and Austin Addy Gold - Cross Platform Campaign
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Video
Most Tasty videos are short and sweet. This one is honest. Here are the highlights.
Grocery Store Stunt
Little Spoon will host food preparation demos in select grocery stores. While people expect them to be short, the demos will take five hours, no shortcuts. Hidden cameras will live-stream on Facebook.
We'll also have Little Spoon samples, encouraging them to avoid the hassle of making baby food and order with us.
HelloFresh Partnership
These parents who spend all their time making baby food barely have time to grocery shop. If their baby's meals and their meals call came to their door, they just might have enough time to take a power nap between diaper changes.
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